On Sunday at BlogWorld, I am moderating a panel on How to Sell Direct Advertising on Your Blog. My panelists are a fantastic group that even I am excited about learning from:
Steve Hall – AdRants
David Peralty – Xfep
Dave Taylor – AskDaveTaylor
Lynn Truong – Wise Bread
Our session will address the step-by-step process of making a direct advertising deal on your blog. It will include the following: how to answer sales inquiries, how to attract and land premium advertisers, how to put together a proposal, know what advertisers are looking for and what terms to know like “added value,” “roadblocking,” and ROS” * how to negotiate the best price * how to find “outside the box” monetization opportunities * how to write your “advertise” page * what to do during the campaign implementation (what to monitor, how to report, etc) and much more.
What Do You Want to Know About Finding Advertisers for Your Blog?
I want to know what you want to know from these talented marketers. While I’ve got a great list of questions, I want to know what kind of information you most need to know. Please leave a comment and we just might add your question to our presentation on Sunday
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