5 Reasons You Need To Create Informational Products

Do you know there’s more to passive income than selling ad space and affiliate programs?

There is.

Yet many of the bloggers I see don’t seem to know that. And if they do, they’re not utilizing other forms of potential passive income. I see this as a bit of a tragedy since most bloggers are looking to generate revenue from their blogs.

This is one of the reasons I advocate creating informational products. Doesn’t matter whether it’s ebooks, e-courses, video tutorials or audio programs, informational products can generate massive revenues. For instance, I know a number of online marketers who are making mid-to-high five-figure incomes each month off of a handful of electronic products they’ve developed. That’s every month. That’s a lot of text-link ad click-throughs.

Please don’t get me wrong, I’m not in any way dismissing ads and affiliate programs as being ineffective or useless. Quite to contrary. I think it’s obvious they can generate tons of passive income. It’s just that there’s other methods of passive income that get covered much less often in the blogosphere. Informational products are one such method.

Yet there are many reasons you may want to consider creating an info product. Here’s five:

1. You may already have the content for an info product. If your blog content is niche focused, it’s likely you already have content to create an info product from. All you’d need to do is compile your posts, organize them and do some edits and you’ve got an ebook that you can sell – just like Liz did.
2. You’re going to be writing content for your blog. Maybe you have some content for an info product, may not. But your future blog posts (podcasts and vcasts too) can be crafted to be the content that makes up the core of an info product.
3. People want what you know. If you have people finding and reading your blog, and if you’re number of feed subscribers continues to increase, this one should be obvious. They’re all reading because they like and want what you’re writing.
4. Your readers want to support you. Contrary to popular belief, people want to support you. Give them a way too. If you put up a ‘donate’ button, they may click it and make an offering – but how much. Instead, offer them more value by producing a product and they’ll support you even more by not only buying but possibly spreading the word as well.
5. Info products can increase your readership. Create a product – whether free or for sale – and bloggers will likely write about it. If they have it, they may review it. If they enjoy your blog, they may promote your products. Either way, an info products gives people something of great substance to share with their readers.

There are other reasons, for certain. For instance, your info product will always pay you on time – something I know some ad services don’t do. Or that your info product offers very long-term passive income potential regardless of pageviews. Not to mention, the info product is yours and once it’s created you get all the revenue generated.

And if you’re wondering how to get an info product developed, published and distributed, I happened to have written about that for you already.

So what’s stopping you from using your blog to create an informational product?